Winery guide / Downtown Fredericksburg
Fiesta Winery
Family-run Texas winery with a huge, approachable lineup, from sweet to dry reds, and souvenir-glass tastings on Main Street.
About the winery
Fiesta is run by the Baxter family (Stephen and Sally Baxter and daughter Savannah) on their Colorado River ranch near Lometa, family-owned for over six generations. Winemaker and GM Weston McCoury crafts the wines. Their first Fredericksburg tasting room opened on Main Street in 2012.
Two Fredericksburg tasting rooms: 147 E Main St (inside Savy Ray's Boutique, sip 'n shop) and 312 Schmidtzinsky Rd at Arch Ray Resort, about 4 miles from Main Street.
Best for: casual groups who like sweet-to-dry variety
Known for
Approachable Texas wines from dry to dessert, with 50+ wines to choose from, plus canned wines and wine slushies.
Experiences
$25 tasting of six wines you choose, with a complimentary Fiesta glass; guided tastings and wine slushies on Main Street; vineyard venue rentals at the Bend estate.
Plan your visit
Visiting info
- Hours
- Main Street: Mon-Thu 10am-5:30pm, Fri 10am-6pm, Sat 10am-6:30pm, Sun 11am-6pm. Arch Ray: daily 11am-6pm (confirm Saturday).
- Address
- 147 E Main St, Fredericksburg, TX 78624; Arch Ray: 312 Schmidtzinsky Rd, Fredericksburg, TX 78624
- Tastings
- Choose six wines for $25, souvenir glass included
- Groups
- No group policy published
- Dogs
- Service dogs welcome inside; other leashed dogs welcome outside.
- Phone
- (830) 307-3328 (Main St); (830) 997-4466 (Arch Ray)
Fast facts
Good to know
- Founded
- Estate vineyard planted 2010; first off-site tasting room (Main Street, Fredericksburg) opened 2012
- People
- Baxter family (Stephen & Sally Baxter); winemaker & GM Weston McCoury
- Grapes & wines
- Mourvèdre, Grenache, Tannat, Cabernet Sauvignon (estate); over 50 Texas wines from dry to dessert
- Events
- Calendar of events, live music, vineyard venue rental (Bend estate), quarterly Wine Club pick-up parties
Wine club
Fiesta Winery wine club
- Club
- Turquoise, Silver, Gold; Monthly and Quarterly Subscriptions
- Shipments
- 4x/year (Spring, Summer, Fall, Winter)
- Bottles
- 3 (Turquoise), 6 (Silver), 12 (Gold)
- Perks
- 20% off wine and merch; 20% off Baxter Ranch beef; 10% off Savy Ray's Boutique; 6/8/10 complimentary tastings per month (shareable, member present); release parties and VIP events
- Cost
- Turquoise avg $53-$116 + tax; Gold from $192; Subscriptions $40/month or $100/quarter
Visit with Absolute Charm
Skip the driving and the reservations
Private tour guests can add this winery to their day. Pickup from your lodging, every stop reserved, and a local guide. Add the Tasting Pass, order a glass, or use your member perks here.
Fiesta Winery FAQ
Are kids allowed at Fiesta Winery?
The winery doesn't publish a policy for children, so please call ahead before bringing kids.
Is Fiesta Winery dog friendly?
Service dogs welcome inside; other leashed dogs welcome outside.
What are Fiesta Winery's hours?
Main Street: Mon-Thu 10am-5:30pm, Fri 10am-6pm, Sat 10am-6:30pm, Sun 11am-6pm. Arch Ray: daily 11am-6pm (confirm Saturday).
How much is a tasting?
Choose six wines for $25, souvenir glass included
Where are Fiesta's Fredericksburg tasting rooms?
Fiesta Winery at Arch Ray (312 Schmidtzinsky Rd, about 4 miles from Main Street) and Fiesta Winery Main Street (147 E Main St).
Can Absolute Charm take me to Fiesta Winery?
Yes. Private tour guests choose their wineries from our list, and we reserve each stop and drive you there. Our Classic tour visits a rotating set of favorites.
Information checked October 2026 from Fiesta Winery's own website. Hours, prices and policies change, so please confirm directly with the winery.
Wineries nearby
Cross Mountain Vineyards
Main Street tasting room, relocated in 2026 into the Albert Hotel estate, pouring small-batch wines made in Italy.
Sauceda Cellars
Downtown tasting room inside the Crockett Haus, opened in October 2025.
Pontotoc Vineyard Weingarten
Hill Country-grown estate wines poured at a downtown Weingarten that moved to East Austin Street in 2026.